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CITY:Wroclaw
FIELD OF STUDY:Management

Digital Marketing with AI

Type of study:
Bachelor
Obtained title:
Bachelor's degree
Duration:
3 years
Language of study:
English
Form of study:
Full-time (weekdays), Part-time (Saturday–Sunday)

Why study at ATA

Career Opportunities

As a future digital marketing specialist, you will gain the competencies needed to plan and implement effective online marketing strategies using modern technologies.
You will learn how to analyze consumer behavior, design digital campaigns, and use artificial intelligence tools to optimize marketing activities and improve customer engagement.

AI-Powered Marketing Skills

You will learn how artificial intelligence supports modern marketing processes.
The program will prepare you to use AI tools for analyzing data, automating marketing campaigns, and personalizing communication with customers in digital channels.

Practical Digital Marketing Expertise

You will gain practical knowledge of how digital marketing works in real business environments.
The program covers areas such as social media marketing, online advertising, content marketing, and marketing analytics, preparing you to design and manage effective campaigns.

Data-Driven Decision Making

You will develop the ability to interpret marketing data and make informed decisions based on analytics.
You will learn how to measure campaign performance, analyze user behavior online, and improve marketing strategies using real data and AI-supported tools.

What career paths await you after graduation?

Employment prospects

Digital Marketing Specialist

After completing a degree in Digital Marketing with AI, you will be prepared to work as a Digital Marketing Specialist responsible for planning and executing online marketing campaigns.
You will analyze user behavior, manage advertising campaigns, and optimize digital strategies using data and modern marketing tools.

AI Marketing Specialist

After completing a degree in Digital Marketing with AI, you will be qualified to work as an AI Marketing Specialist who uses artificial intelligence to enhance marketing performance.
You will apply AI tools to analyze data, automate campaigns, and personalize communication with customers across digital platforms.

Social Media Manager

After completing a degree in Digital Marketing with AI, you will be able to work as a Social Media Manager responsible for managing a company’s presence on social media platforms.
You will create engaging content, analyze audience interactions, and develop strategies that increase brand visibility and customer engagement online.

Marketing Data Analyst

After completing a degree in Digital Marketing with AI, you will be qualified to work as a Marketing Data Analyst responsible for analyzing marketing data and identifying trends.
You will interpret campaign results, evaluate marketing performance, and provide insights that help organizations improve their marketing strategies.

This program is perfect for you if:

You're interested in digital marketing and modern technologies

This program is perfect for you if you want to understand how companies promote products and services in the digital world.
You will learn how to design online marketing strategies, manage digital campaigns, and use modern marketing tools.
You may work on projects such as promoting a new product online by coordinating advertising campaigns and analyzing their performance.

You want to use artificial intelligence in marketing

This program is ideal if you are curious about how AI is transforming marketing and communication with customers.
You will learn how to use AI tools to analyze customer data, automate campaigns, and personalize marketing messages.
For example, you may develop strategies that use AI to recommend products based on customer preferences and behavior.

You enjoy combining creativity with data analysis

This program is suitable for individuals who like creating engaging content while also analyzing results and improving strategies.
You will learn how to design creative marketing campaigns and evaluate their effectiveness using digital analytics tools.
You might work on projects where you create content for social media and analyze how audiences respond to it.

Program and structure of studies

DOWNLOAD THE STUDY PROGRAM

practical profile of education

PRACTICAL SKILLS

64%

THEORETICAL KNOWLEDGE

18%

PROFESSIONAL INTERNSHIPS

18%

BORING CLASSES

0%
DOWNLOAD THE STUDY PROGRAM

CORE COURSES IN THE MANAGEMENT PROGRAM

  • English language

  • Mathematics

  • Microeconomics

  • Fundamentals of law

  • Fundamentals of management

  • Psychology

  • Philosophy

  • Marketing research

  • Logistics

  • Organization theory

  • Fundamentals of finance and banking

  • Fundamentals of marketing

  • Information technology

  • Accounting

  • Ethics

  • Workplace safety and ergonomics

  • Corporate finance

  • Statistics

  • Business law

  • Information systems in management

  • Quality management

  • Production and service management

  • Project management

  • Market analysis

  • Human resource management

  • Thesis consultations and completion

  • Professional internship

  • Organizational behavior

  • Environmental management

  • Databases

  • Physical education

Tuition fees

Tuition fees for the studies in English language - academic year 25/26

Admission fee (non refundable)
200 €
FOR EU COUNTRIES
FOR NON EU COUNTRIES
FULL-TIME STUDIES TUITION FEE
(PER YEAR)
EU/CIS/ OECD - All EU countries, all Balkan countries, Ukraine, Belarus, Moldova, Mongolia, Georgia, Armenia, Kazakhstan, Turkmenistan, Tajikistan, Uzbekistan, Azerbaijan, Kyrgyzstan, Turkey.
2400 €
FULL-TIME STUDIES TUITION FEE
(PER YEAR)
For non-EU countries
3500 €

Admission rules

REQUIRED DOCUMENTS

  • identity card (original for inspection),
  • copy of the secondary school leaving certificate (original/certified copy for inspection),
  • copy of proof of payment of the admission fee (if applicable),

as well as the following documents downloaded from the online system:

  • application for admission to studies,
  • 2 copies of the tuition fee agreement together with the appendix,
  • student oath,
  • declaration of entry onto the student register.

Submit your documents in the way most convenient for you:

  • In person at the Admissions Office (room 1/3). The office is open Monday to Friday, from 8:00 a.m. to 4:00 p.m.
  • By Polish Post to the University’s address: ul. Ostrowskiego 22, 53-238 Wrocław, marked “Admission Documents”.
  • Via parcel locker: parcel locker WRO347M (phone number required for shipment: 784 367 758).

IMPORTANT! Do not send the original or a certified copy of your secondary school leaving certificate. Please send a notarised copy instead.

If you do not hold Polish citizenship, please read the information available on the ‘Admission for Foreign Nationals’ page.