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CITY:Wroclaw
FIELD OF STUDY:Management

Brand Manager

Type of study:
Master
Obtained title:
Master
Duration:
2 years
Language of study:
English
Form of study:
Full-time (weekdays)

Reasons to study Management at UTA

Career Opportunities

As a future brand manager, you will gain the competencies needed to build, develop, and manage strong brands in competitive markets.
You will learn how to create brand strategies, analyze consumer behavior, and design communication that strengthens brand recognition and loyalty.

Strategic Brand Development

You will learn how to create and manage long-term brand strategies that support business growth.
The program prepares you to analyze market trends, position brands effectively, and develop strategies that differentiate products and services.

Enjoy instant validation of your newly gained skills

After completing selected groups of courses, students can obtain certificates that serve as formal confirmation of their competencies. Examples include: “Digital Marketing Certificate” and “Entrepreneurship Certificate.”

These certificates are available to all students, regardless of their chosen study path, allowing them to gain officially recognized proof of practical, job-market skills already during their studies.

Marketing and Communication Skills

You will develop the ability to manage brand communication across different channels.
The program focuses on marketing strategy, advertising, digital communication, and storytelling that help brands connect with their audiences.

What career paths await you after graduation?

Employment prospects

Brand Manager

After completing a degree in Brand Management, you will be qualified to work as a Brand Manager responsible for developing and managing a company’s brand strategy.
You will plan marketing activities, coordinate brand communication, and ensure that all campaigns are consistent with the brand identity.

Marketing Manager

After completing a degree in Brand Management, you will be prepared to work as a Marketing Manager responsible for planning and implementing marketing strategies.
You will analyze market trends, develop promotional campaigns, and coordinate marketing activities that strengthen brand visibility and customer engagement.

Product Manager

After completing a degree in Brand Management, you will be able to work as a Product Manager responsible for managing the development and promotion of products.
You will analyze customer needs, coordinate product strategies, and collaborate with marketing and sales teams to bring products successfully to the market.

Brand Communication Specialist

After completing a degree in Brand Management, you will be qualified to work as a Brand Communication Specialist responsible for managing how a brand communicates with its audience.
You will create communication strategies, develop brand messaging, and ensure consistent brand presentation across different marketing channels.

This program is perfect for you if:

You're interested in building and developing strong brands

This program is perfect for you if you want to understand how successful brands are created and managed.
You will learn how to design brand strategies, position products on the market, and build strong brand identities.
You may work on projects such as developing a branding strategy for a new product entering the market.

You want to combine creativity with business strategy

This program is ideal if you enjoy creative thinking but also want to understand the business side of marketing and branding.
You will learn how to create marketing campaigns, design brand communication, and analyze their effectiveness.
For example, you may develop a campaign that promotes a new brand while ensuring it aligns with business objectives.

You are interested in marketing, communication, and consumer behavior

This program is suitable for individuals who want to understand how brands communicate with customers and influence purchasing decisions.
You will learn how to analyze consumer behavior, interpret market trends, and design brand experiences.
You might work on projects that involve researching customer preferences and developing strategies that strengthen brand loyalty.

Program and structure of studies

DOWNLOAD THE STUDY PROGRAM

practical profile of education

PRACTICAL SKILLS

60%

THEORETICAL KNOWLEDGE

26%

PROFESSIONAL INTERNSHIPS

14%

BORING CLASSES

0%
DOWNLOAD THE STUDY PROGRAM

Core and Major-Specific Courses in Management

  • Organizational Management

  • Contemporary Management Concepts

  • Sustainable Development & Applied CSR

  • Corporate Financial Management

  • Managerial Economics

  • Foreign Language (German / Spanish / English)

  • Modern Digital Marketing

  • Strategic Human Capital Management

  • Internet Marketing Strategies

  • Coaching & Mentoring in Organizations

  • Digital Marketing Tools

  • HR Project Management

  • Website Positioning (SEO)

  • International Labor Law

  • Google Ads & Google Analytics

  • Managerial Career Development

  • Applied Project Management

  • Management Accounting

  • Enterprise Value Management

  • Financial Analysis & Business Evaluation

  • Business Law

  • AI Technologies in Business

  • Human Resources Management

  • Marketing Management

  • Business Negotiations

  • Innovation Management

  • Strategic Management

  • Professional Internship

Tuition fees

Tuition fees for the studies in English language - academic year 25/26

Admission fee (non refoundable)
200 €
FOR EU COUNTRIES
FOR NON EU COUNTRIES
FULL-TIME STUDIES TUITION FEE
(PER YEAR)
EU/CIS/ OECD - All EU countries, all Balkan countries, Ukraine, Belarus, Moldova, Mongolia, Georgia, Armenia, Kazakhstan, Turkmenistan, Tajikistan, Uzbekistan, Azerbaijan, Kyrgyzstan, Turkey.
2500 €
FULL-TIME STUDIES TUITION FEE
(PER YEAR)
For non-EU countries
3500 €

Admission rules

Admission Requirements for the Master’s Degree in Management

To enroll in the Master’s Degree in Management, candidates are required to meet the following condition:

  • Hold a diploma confirming completion of at least a Bachelor’s degree (or equivalent), providing qualifications at Level 6 of the Polish Qualifications Framework.

Required Documents

Applicants must submit:

  • identity card (original for inspection),
  • Bachelor’s or Master’s degree diploma together with the diploma supplement (originals/certified copies for inspection),
  • copy of proof of payment of the admission fee (if applicable),

    as well as the following documents downloaded from the online system:

  • application for admission to studies,
  • 2 copies of the tuition fee agreement together with the appendix,
  • student oath,
  • declaration of entry onto the student register.

Submit your documents in the way most convenient for you:

  • In person at the Admissions Office (room 1/3). The office is open Monday to Friday, from 8:00 a.m. to 4:00 p.m.
  • By Polish Post to the University’s address: ul. Ostrowskiego 22, 53-238 Wrocław, marked “Admission Documents”.
  • Via parcel locker: parcel locker WRO347M (phone number required for shipment: 784 367 758).

IMPORTANT! Do not send the original or a certified copy of your diploma with the diploma supplement. Please send a notarised copy instead.

If you do not hold Polish citizenship, please read the information available on the “Admission for Foreign Nationals” page.