Marketing and PR at UEM (WSEiZ) in Warsaw – why is it worth it?
Why is it worth it?
FOR WHOM WAS MARKETING AND PR CREATED?
Graduates of this specialization will be prepared to conduct marketing and PR activities for organizations using modern solutions and tools, including those on the Internet.
PRACTICAL ASPECT OF THE PROFESSSION
During the studies at UEM you will gain knowledge about:
- planning, organizing, and implementing marketing activities.
- communicating achievements and organizational plans using new media.
- creating and managing the organization’s image as well as handling reputation crises,
- building relationships with other entities through territorial marketing and place branding.
PROSPECTIVE EDUCATION
The dynamically evolving digital world and changing consumer preferences demand specialists capable of adapting to new challenges. Graduates of this field acquire versatile skills that make them attractive in the job market and empower them to influence the world around them.
Subjects
SubjectsSUBJECTS FOR MARKETING AND PR SPECIALISATION:
E-marketing
Managing economic risk
Internationalization of business operations
Supply chain management
Audit in business
EU trade policy
Transnational corporations
Cybersecurity in business
Diploma seminar
COMMON SUBJECTS TO ALL SPECIALISATIONS FOR THE SECOND CYCLE STUDIES IN MANAGEMENT:
Business English
Management concepts
Macroeconomics
Modern art
Selected problems of contemporary culture
Forecasting and simulation
Civil law
Ethics in management
Statistics in management
Psychology in management
Managerial accounting
Managing innovative processes
International marketing
Theory and decision-making systems
Negotiations and diplomatic protocol
Organization coopetition strategies/point]
Methods of creative problem solving
Knowledge management
Project management
Consultation and writing the diploma thesis
Professional practice
