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Faculty:Engineering and Management
Field of study:Management

Marketing and PR

Type of study:
Master
Obtained title:
Master
Duration:
2 years
Language of study:
Polish, English
Form of study:
Part-time (Saturday–Sunday)

Reasons to study Marketing and PR at UTA

Comprehensive preparation for a dynamic job market

The Marketing and PR specialization allows you to gain knowledge and skills that meet the demands of a changing job market. You will learn how to create effective marketing strategies, manage organizational communication, and carry out PR activities across various channels.

Practical learning at a high level

Studies at UTA combine theory with practice, offering classes led by experienced industry professionals. Thanks to this, you can take part in workshops on creating advertising campaigns and analyzing marketing data.

Developing creativity and strategic thinking skills

Marketing and PR are fields where creativity and the ability to think strategically are essential. In this specialization, you learn to design campaigns that combine innovative ideas with market data analysis.

Industry experts

UTA employs lecturers who not only have a strong academic background but also professional experience in marketing and PR. As a result, during classes you explore real case studies and learn how to deal with challenges that may arise in the workplace.

Personal development in a friendly environment

Studies at UTA are also a great opportunity to build professional connections and develop interpersonal skills. The university organizes numerous events such as workshops, conferences, and meetings with industry experts.

What career paths await you after graduation?

Employment prospects

Working in PR and marketing agencies

After graduation, you can start working in PR and marketing agencies, where you will be responsible for creating and implementing communication campaigns. Thanks to the knowledge you’ve gained, you will be able to plan strategies that increase brand awareness and improve its image.

Marketing management in companies

After completing the Marketing and PR specialization, you can take a position in the marketing department of large companies, working on the development and implementation of marketing strategies. Your tasks will include market analysis, running advertising campaigns, and collaborating with the sales department.

E-marketing specialist

The knowledge you gain in the field of e-marketing can be used to work as an e-marketing specialist in companies involved in online sales or e-commerce. You will be responsible for optimizing marketing activities on the Internet, using tools such as Google Ads, SEO, and social media campaigns.

Image and PR consultant

After graduation, you can also work as an image and PR consultant, helping companies and public figures build and manage their reputation. Your job will involve creating communication strategies that improve how a person or brand is perceived in the media.

Working in territorial marketing and in the field of regional promotions

After graduation, you can work in public institutions or organizations focused on promoting cities, regions, or countries. Your tasks will include creating marketing strategies that attract investors, tourists, and residents. For example, when working for a city, you might organize a campaign promoting it as an attractive place to live.

This program is perfect for you if:

You would like to work in a rapidly growing digital industry

This program is for you if you’re interested in working in marketing and PR, especially in a digital context. During your studies, you will learn how to use e-marketing tools such as SEO, Google Ads, and social media marketing.

You care about practical skills

The Marketing and PR specialization program is for you if you prefer learning with a practical focus rather than purely theoretical one. The studies include a range of subjects that will prepare you for real-world work, such as creating communication strategies or managing crisis situations.

You would like to shape a company's image and build lasting relationships with customers

The Marketing and PR specialization program is also proper for you if you would like to be responsible for building and managing a company’s image. You will learn how to effectively use various PR techniques to create a positive image of an organization and how to respond in crisis situations.

Program and structure of studies

practical profile of education

Practical skills

60%

Theoretical knowledge

25%

Professional internships

15%

Boring classes

0%

MAJOR AND SPECIALIZATION SUBJECTS FOR THE MANAGEMENT PROGRAM

  • Business English
  • Concepts of Management
  • Contemporary Art
  • Selected Problems of Contemporary Culture
  • Forecasting and Simulation
  • Civil Law
  • Ethics in Management
  • Statistics in Management
  • Macroeconomics
  • Psychology in Management
  • Managerial Accounting
  • Management of Innovation Processes
  • International Marketing
  • Decision-Making Theory and Systems
  • Strategic Management
  • Negotiations and Diplomatic Protocol
  • Organisational Coopetition Strategies
  • Integrated Management Systems
  • Creative Problem Solving Methods
  • Knowledge Management
  • Master’s Thesis Writing and Consultation I
  • Master’s Thesis Writing and Consultation II
  • Internship
  • Neuromarketing
  • Analysis in Marketing Decisions
  • Marketing and Social Communication
  • Diploma Thesis Seminar I
  • PR Strategy and Campaign
  • E-marketing and its Tools
  • Corporate Social Responsibility
  • Corporate Image Creation and Management
  • Image Crisis Management
  • Diploma Thesis Seminar II
  • Territorial Marketing and Place Trademark

Tuition fees

Tuition fees for the studies in English language - academic year 25/26

Admission fee (non refoundable)
200 €
FOR EU COUNTRIES
FOR NON EU COUNTRIES
FULL-TIME STUDIES TUITION FEE
(PER YEAR)
EU/CIS/ OECD - All EU countries, all Balkan countries, Ukraine, Belarus, Moldova, Mongolia, Georgia, Armenia, Kazakhstan, Turkmenistan, Tajikistan, Uzbekistan, Azerbaijan, Kyrgyzstan, Turkey.
2700 €
2400 €
FULL-TIME STUDIES TUITION FEE
(PER YEAR)
For non-EU countries
3700 €

Admission rules

Admission requirements for second-cycle (Master’s) studies in Management:

To be eligible to begin Master's degree studies in Management, you must meet the following requirement:

Hold a diploma of completion of at least a first-cycle (Bachelor’s) degree program (full qualifications at Level 6 of the Polish Qualifications Framework are required).

REQUIRED DOCUMENTS:

1. A completed and generated university questionnaire from the online recruitment system.
2. The original and a photocopy of the secondary school leaving certificate (original for verification; a certified copy is not considered a photocopy). The matura certificate is the most important document required for enrollment.
3. National ID card (for verification purposes only).
4. One recent and signed photograph on a white background, taken from the front, in 3.5 x 4.5 cm format. If in doubt, it is best to ask a photographer to take a photo with the same parameters as those required for an ID card.
5. The original and a photocopy of a higher education diploma along with the original and a photocopy of the diploma supplement (we do not require the secondary school certificate or high school graduation certificate). These documents are also required from WSEiZ/ATA graduates applying for second-cycle (Master’s) studies.
6. Proof of payment of recruitment fees. If the payments are made through your recruitment account, they should be immediately visible in our system. Nevertheless, it is advisable to have a confirmation available (you do not need to print it – sending a file by email or presenting it at the Rector’s Office on a mobile device is sufficient).