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CITY:Wroclaw
FIELD OF STUDY:Tourism and Recreation

Tourism and Recreation

Type of study:
Bachelor
Obtained title:
Bachelor's degree
Duration:
3 years
Language of study:
Polish
Form of study:
Full-time (weekdays), Part-time (Saturday–Sunday)

Why study at ATA

Tourism and Recreation – A degree with global opportunities

Tourism and Recreation is a rapidly growing global industry, offering a wide range of career opportunities in hospitality, travel business, event management, and the operation of tourist attractions.
Our Bachelor’s degree program equips students with practical knowledge and skills in managing tourist services, accommodation facilities, and organizing events.
This program is an ideal choice for those who wish to combine their passion for travel with a career in an international environment.

During your studies, you will develop skills in the following areas:

  • Managing hotels, resorts, and other tourism-related facilities
  • Organizing and coordinating international tourist services
  • Designing and managing events and experiences
  • Marketing and promoting tourism services

Flexible Specialization Options

If you already know what you want to study – that’s great! At our university, you can choose your study focus from the very beginning and pursue it without limitations.

If you’re still exploring your interests, we’ve got you covered.
At the start of your studies, you’ll meet with a career advisor and take part in competency assessments. These tools will help you identify your strengths and choose a study path that matches your individual potential.

Flexibility in choosing and changing your area of study

We are introducing a model that allows for flexible selection of your study focus up until the start of elective courses (from the third semester).
This gives you the opportunity to explore various disciplines before making an informed decision about your area of specialization.

You can also change your study focus during the program, enabling you to adapt your education to your evolving interests and career goals.

Start gaining recognized credentials from Day Dne

Upon completion of selected course modules, you can earn certificates that formally confirm your competencies.
Examples include: Certificate in Digital Marketing or Certificate in Entrepreneurship.

These certificates are available to all students, regardless of their chosen study path, and provide a way to validate valuable, job-ready skills already acquired during the course of your studies.

What can you do after these studies?

Employment prospects

Hotel or Resort Manager

You can manage an accommodation facility, coordinate team operations, and ensure the highest standards of guest service and operational efficiency.
It’s a role of great responsibility, combining organizational, communication, and business skills — all within the dynamic environment of the tourism industry.

Customer Service Specialist in the hospitality industry

After completing the Tourism and Recreation program, you can pursue a career as a hotel or resort manager, event organizer, tour leader, customer service specialist, travel advisor, or travel agency coordinator.
You will gain the skills needed to work in an international environment — in hospitality, event management, business tourism, or even in your own company.

This degree opens the door to a career in the very places where others go on vacation.

Hotel Marketing Coordinator

You can work as a Hotel Marketing Coordinator, responsible for promoting accommodation facilities, creating advertising campaigns and sales offers, managing social media activities, and conducting market analysis.
This role combines knowledge of tourism with marketing skills and a creative approach to building brand identity.

Conference and Event Organizer in hospitality venues

You can work as a Conference and Event Organizer in hotels, resorts, or conference centers.
In this role, you’ll be responsible for planning and coordinating events — from booking venues to managing technical and logistical support.
It’s a perfect job for organized, communicative individuals who enjoy working with people.

This program is for you if:

You would like to grow your career in the hospitality, tourism, or event industry

Are you passionate about working with people, organizing unforgettable events, traveling, and managing hospitality venues?
This program will equip you with the practical skills and knowledge needed to succeed in one of the most dynamic and internationally oriented industries.

You are interested in travel, event planning, and customer service?

Do you enjoy planning, working in the field, and building relationships with people?
This program allows you to combine your passion for tourism with the practical skills needed to work with guests, clients, and partners in the event and hospitality industries.

You value working with people and want to gain practical skills in managing tourism services?

Are you a natural at building relationships and want to work with clients in a professional setting?
This program will teach you how to effectively plan, coordinate, and deliver services in the tourism, hospitality, and recreation sectors.

Program and structure of studies

DOWNLOAD THE STUDY PROGRAM

practical profile of education

PRACTICAL SKILLS

64%

THEORETICAL KNOWLEDGE

18%

PROFESSIONAL INTERNSHIPS

18%

BORING CLASSES

0%
DOWNLOAD THE STUDY PROGRAM

CORE AND SPECIALIZATION COURSES

  • Organization of Work in the Hospitality Industry

  • Management of Tourist Reception Areas

  • Global Tourism Brands

  • Promotion and Sales in the Tourism and Hospitality Industry

  • Supply Chain in Tourism

  • Travel Agency Operations

  • Event Planning and Organization

  • Customer Relationship Management

  • Running Your Own Tourism Business

  • Specifics of Event Management

  • Occupational Health and Safety (OHS)

  • Career Counseling / Competency Assessment

  • Fundamentals of Management

  • Social Psychology / Sociology

  • Foreign Language (German / Spanish / English)

  • Physical Education*

  • Fundamentals of Law

  • Intellectual Property Protection

  • Academic Life

  • Office Manager’s Tools

  • Fundamentals of Tourism and Recreation

  • Economics of Tourism and Recreation

  • Online Tourism Information Sources

  • Excel in Business

  • Geography of Tourism

  • Fundamentals of Hospitality

  • Tourism Marketing

  • Intercultural Communication in Tourism / Cultural Heritage in Tourism

  • Political and Economic Geography

  • Entrepreneurship

  • Communication Skills

  • Design Thinking / Creative Problem Solving

  • Pre-Thesis Seminar

  • Cybersecurity

  • New Tourism Trends

  • Tourism and Leisure Planning

  • English in Tourism and Leisure

  • Internship I

  • Integrated Project Design II

  • Creating Tourist Experiences

  • Internship II

  • Physical Education*

  • Lifelong Learning / Work–Life Balance

  • Business Ethics

  • Tourist Services Operations

  • Tourism and Recreation Products of Lower Silesia (field classes)

  • Personal Branding (Portfolio)

  • Project Management in Tourism

  • Culinary Tourism

  • Innovations in Tourism

  • Active Tourism Management in Mountain / Lake Regions (field classes)

  • Lower Silesia as a Tourism Region

  • Integrated Project Design I

  • Sustainable Tourism Development

  • Elective Course 1

  • Elective Course 2

  • Elective Course 3

  • Elective Course 4

  • Elective Course 5

  • Elective Course 6

  • Thesis Seminar

SPECIALIZATIONS IN TOURISM AND RECREATION

  • Hospitality Management

  • International Tourism Business

  • Event Management

Admission rules

REQUIRED DOCUMENTS:

  • identity card (original for inspection),
  • copy of the secondary school leaving certificate (original/certified copy for inspection),
  • copy of proof of payment of the admission fee (if applicable),

as well as the following documents downloaded from the online system:

  • application for admission to studies,
  • 2 copies of the tuition fee agreement together with the appendix,
  • student oath,
  • declaration of entry onto the student register.

Submit your documents in the way most convenient for you:

  • In person at the Admissions Office (room 1/3). The office is open Monday to Friday, from 8:00 a.m. to 4:00 p.m.
  • By Polish Post to the University’s address: ul. Ostrowskiego 22, 53-238 Wrocław, marked “Admission Documents”.
  • Via parcel locker: parcel locker WRO347M (phone number required for shipment: 784 367 758).

IMPORTANT! Do not send the original or a certified copy of your secondary school leaving certificate. Please send a notarised copy instead.

If you do not hold Polish citizenship, please read the information available on the ‘Admission for Foreign Nationals’ page.