Sales and marketing

Honorary patron of the program

C.H. Robinson is a true leader in logistics, providing seamless delivery solutions across various industries.
Our students have the opportunity to gain insights into how the sales department operates within such a large logistics company.

Konceptika – strategic partner of the program

Konceptika is an independent advertising agency specializing in digital solutions, offering students the opportunity to gain deeper insight into the realities of the creative and marketing industries.

Understand the customer, use technology, sell effectively

During your studies, you will gain practical skills in:

• Developing and implementing sales and marketing strategies

• Using artificial intelligence to analyze and automate marketing processes

• Managing sales teams and building strong customer relationships

• Optimizing sales processes and monitoring the effectiveness of marketing activities

Courses are delivered through workshops, case studies, and practical projects, allowing you to gain real, job-ready professional competencies.

A practical approach to learning – because theory isn’t enough

Classes are conducted in the form of workshops, case studies, and practical projects, enabling students to acquire real, job-ready professional skills.

Freedom to choose your specialization path

If you already know what you want to study – great! At our university, you can choose your area of focus from the very beginning and follow it without limitations.

If you’re still exploring your interests, we’re here to support you.
At the start of your studies, you’ll meet with a career advisor and take part in competency assessments. These will help you discover your strengths and choose a study path that matches your potential and interests.

The option to choose and change your study focus

We have introduced a model that allows for flexible selection of your study focus up until the start of elective courses (from the third semester).
This gives you the chance to explore different fields and make an informed decision about your specialization.

You can also change your area of study during the program, allowing you to adjust your education to match your evolving interests and career goals.

Enjoy immediate recognition of your skills

After completing selected sets of courses, you can earn certificates that formally confirm your competencies.
Examples include the Certificate in Digital Marketing or the Certificate in Entrepreneurship.

These certificates are available to all students, regardless of their chosen area of study, and provide formal recognition of practical, job-ready skills acquired during the course of the program.