home | Offer | Digital communication and media
CITY:Wrocław
FIELD OF STUDY:Komunikacja cyfrowa i media

Digital communication and media

Type of study:
Bachelor
Obtained title:
Bachelor's degree
Duration:
3 years
Language of study:
Polish
Form of study:
Full-time (weekdays), Part-time (Saturday–Sunday)

PROGRAM PARTNERS

Why study at ATA

Media, marketing & image – the tools you need today

In an era of digital transformation and the dominance of online media, the ability to communicate effectively in digital spaces is essential to the success of any organization.
The Digital Communication and Media program combines knowledge of online marketing, public relations, and image management in the digital environment.
The curriculum is designed in response to the growing demand for specialists in social media, e-PR, and branding.

During your studies, you will gain practical skills in the following areas:

You will gain practical skills in the following areas:

  • Creating and managing communication strategies in digital environments

  • Building personal and corporate brands on social media

  • Online crisis management and digital PR strategies

  • Trend analysis and effective content targeting in digital marketing

The program is based on hands-on classes, workshops with industry experts, and projects carried out in real business environments.

Digital Communication and Media –-study and earn from anywhere in the world!

Online communication, social media, and digital marketing specialists in Poland can expect annual salaries ranging from PLN 123,000 to 132,000 gross — with experienced professionals earning over PLN 150,000.
In addition to competitive pay, many work remotely for companies and agencies around the world — offering the freedom to choose both where and how they live and work.

Become a digital communication leader – a degree that opens the door to the media industry

Digital Communication and Media is the perfect choice for those who want to work in a dynamic environment — close to trends, technology, and people.
This program combines knowledge in media, marketing, and PR with hands-on skills in content creation, image management, and running online campaigns.
Through practical projects and modern tools, you’ll learn to work like professionals in the creative and media industries.
It’s a program for those who don’t just want to scroll — they want to create what grabs attention.

What can you do after these studies?

Employment prospects

Social Media Manager (SMM) or Online Communication Specialist

Create brand presence strategies on social media, manage campaigns, analyze performance, and build an engaged online community.
This role is perfect for those who combine creativity with analytical thinking and feel at home in the digital world.

E-PR and Brand Image Specialist

Build a positive brand image online, manage relationships with digital media, and respond to crisis situations.
As an e-PR specialist, you’ll be responsible for ensuring consistent and professional brand communication in the digital space.

Content Specialist or Copywriter

Create engaging content that captures audience attention and supports the brand’s business goals — from social media posts to articles, newsletters, and product descriptions.
This role is ideal for those who can write in the brand’s voice and communicate effectively with diverse target groups.

Branding and Communication Strategy Consultant

Develop comprehensive brand-building strategies, craft consistent messaging, and advise companies on how to stand out in the market.
This role is perfect for those who combine analytical thinking with creativity and understand how communication shapes brand perception.

This program is for you if:

You’re interested in social media and online communication strategy

Do you want to understand how brand communication works online, what makes campaigns effective, and how to build meaningful relationships with audiences in the digital world?
This program will help you turn your passion for social media into real, professional skills.

You want to develop skills in public relations and branding

Are you interested in building brand identity, crafting consistent messaging, and managing stakeholder relationships?
In this program, you’ll learn how to run effective PR campaigns and build strong, recognizable brands in the digital space.

You’re planning a career in online marketing, PR, or media

Thinking about a professional future in the digital world?
Do you want to gain the knowledge and skills that will open the door to careers in agencies, communication departments, editorial offices, or social media?
This program is the perfect starting point.

Program and structure of studies

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practical profile of education

PRACTICAL SKILLS

64%

THEORETICAL KNOWLEDGE

18%

PROFESSIONAL INTERNSHIPS

18%

BORING CLASSES

0%
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CORE AND SPECIALIZATION COURSES

  • Social media platforms

  • Blogosphere

  • Fundamentals of branding and visual identity

  • Marketing communication strategies

  • Image aesthetics

  • Influence publishing

  • Photo editing

  • Crisis management

  • Psychology of advertising

  • Introduction to media

  • Physical education*

  • Language culture

  • Journalistic genres

  • Occupational health and safety (OHS)

  • Foreign language (German/Spanish/English)

  • Cybersecurity

  • Copyright law

  • Law

  • Social psychology / Sociology

  • Business ethics

  • Office manager tools

  • Academic life

  • Information and data sources

  • Working with a camera

  • Media market

  • Computer graphics

  • Promotion methods / Brand management

  • Online rhetoric

  • Fundamentals of management

  • Elective course 1

  • Sales and customer relationship management

  • Elective course 2

  • Professional internship

  • Professional internship 2

  • Public relations and CSR in practice

  • Live streaming and teleconferencing

  • E-marketing

  • Audiovisual communication

  • Entrepreneurship

  • Elective course 3

  • Elective course 4

  • Digital economy

  • Video formats / Image and sound editing

  • Online campaigns

  • Pre-thesis workshop

  • Interview methodology

  • Elective course 5

  • Design thinking

  • Citizen journalism

  • Thesis project

SPECIALIZATIONS IN THE PROGRAM

  • Social media manager (SMM)
  • E-PR and branding

Admission rules

REQUIRED DOCUMENTS

  • National ID card – original for verification
  • Application for admission – completed, printed in color, and signed (Annex No. 1 to the contract, available in the online system)
  • Secondary school leaving certificate – photocopy + original/certified copy for verification (for Bachelor’s degree candidates)
  • Diploma and diploma supplement – photocopies + originals/certified copies for verification (for master’s degree candidates)
  • Tuition agreement – 2 signed copies + Annex No. 2 (available in the online system, do not fill in the date)
  • Proof of administrative fee payment – if applicable
  • Matriculation oath – available in the online system
  • Document confirming English language proficiency – copy + original for verification (for candidates applying to English-taught programs)
  • Preliminary qualification may be granted based on the English Matura exam (minimum 80%, extended level) + placement test before the semester begins