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Department:Architecture
Field of study:Design

Visual communication and advertising design

Type of study:
Bachelor
Obtained title:
Bachelor's degree
Duration:
3.5 years
Language of study:
Polish
Form of study:
Full-time (weekdays), Part-time (Saturday–Sunday)

Why study at ATA

Development of creativity and creative skills

Students in this specialization have the opportunity to develop their artistic and creative skills in various fields of graphic design. An example of this is visual identity design, where students learn to create logos that not only attract attention but also reflect the character of a company or product.

Practical professional skills

Students acquire specific skills that are valued in the job market. Learning packaging technology is an example of how theory blends with practice, as students learn to design packaging that is not only aesthetic but also functional and meets market requirements.

The opportunity to work with various industries

Graduates of visual communication and advertising design can work in many industries, such as advertising agencies, design studios, media, or companies involved in packaging production. In such places, graduates design entire advertising campaigns that are used in various media: television, online, or on billboards.

Preparation for independent work

Students learn not only how to work in a team but also develop skills necessary for running their own design business. The knowledge gained from designing advertising or visual identity allows them to start their own business, where they can offer graphic services such as logo creation, posters, or advertising campaigns.

High demand for specialists in the advertising industry

The demand for creative designers in the advertising industry is enormous, which gives graduates of this specialization a high level of job security. In online marketing, the role of people who can create effective banners, graphics, and visualizations that successfully capture users’ attention is growing dynamically.

What can you do after these studies?

Employment prospects

A graphic designer in an advertising agency.

In advertising agencies, you will be responsible for creating visual concepts for various advertising campaigns. Your tasks will include designing posters, brochures, web banners, as well as complete visual identities for companies.

A packaging designer

You will design product packaging that must be both functional and visually appealing. Your work will involve creating designs that stand out on store shelves, for example, designing cosmetic packaging, that combines aesthetics with ergonomics.

Visual identity designer

You will be responsible for designing the overall visual identity for companies, institutions, or events. You will design logos, color schemes, fonts, and other graphic elements that create a cohesive brand image. Your work will help companies stand out in the market.

Online advertising specialist

As an online advertising specialist, you will design graphics and promotional materials for products and services in the digital space. Your task will be to create effective advertisements for various platforms and social media.

Freelancer – independent designer

As a freelancer, you will have the opportunity to provide design services independently, offering a variety of graphic services. You will be able to collaborate with individual clients, small businesses, and larger enterprises, creating visual identity designs, advertising materials, and packaging designs for them.

This program is for you if:

You have an aesthetic sense and a passion for visual art

If you have always been interested in creating beautiful, cohesive, and visually thoughtful designs, this study program will be perfect for you. You will learn how to turn your passion for art into professional projects that will have a real impact on the advertising market.

You want to develop your creativity and imagination through design

If you enjoy looking at reality from a different perspective and seek new challenges in design, this specialization will help you cultivate these skills. You will learn to create projects that not only impress visually but also meet specific users’ needs. During packaging design classes, you will develop solutions that stand out, particularly in terms of aesthetics.

You would like to work in a dynamic industry where every project is different

If you dream of a job that is never boring and allows for constant evolution, the Visual Communication and Advertising Design specialization will give you this opportunity. Each project is a new challenge that enables you to break away from conventional patterns. For example, you will be able to design an advertising campaign for a new mobile application.

Program and structure of studies

practical profile of education

Practical skills

84%

Theoretical knowledge

1%

Professional internships

15%

Boring classes

0%

MAJOR AND SPECIALIZATION SUBJECTS FOR THE DESIGN PROGRAM

  • Visual Information Design

  • Packaging Design

  • Packaging Technologies

  • Advertising Design

  • English Language

  • Physical Education

  • Intellectual Property Protection

  • Economic Law

  • Design Ethics

  • Ethnography

  • Drawing and Painting

  • Sculpture

  • Art History

  • History of Design

  • Ergonomics

  • Presentation Drawing

  • Modeling

  • Technical Drawing

  • Computer Lab

  • Computer Lab (repeated as listed)

  • Industrial Technologies

  • Psychophysiology of Vision

  • Basics of Marketing

  • Fundamentals of Design

  • Design Methodology

  • Basics of Graphic Design

  • Social Design Studio

  • Visual Information Design

  • Basics of Photography

  • Communication and Presentation Techniques

  • Diploma Seminar

  • Thesis Consultation and Completion

  • Internships

Admission rules

The drawing exam

A visual arts aptitude test is the basis for admission to the first-cycle (bachelor’s) degree program in Design at ATA.

The test consists of creating a still life study on B2-format paper using pencil (from 2H to B6), graphite, or crayon. Candidates are asked to bring their own drawing tools. The university will provide the drawing board and paper.

The submitted works will be evaluated by the admissions committee based on the candidate’s ability to observe and compose on a two-dimensional surface, as well as their sensitivity to space, light, and texture.

After receiving a positive qualification, candidates must submit the following documents to the Rector’s Office:

  • A completed and printed university application form from the online admissions system

  • A copy of the secondary school leaving certificate or its equivalent obtained outside the Republic of Poland, or another document qualifying the candidate for admission

  • One photograph

  • A copy of an identity card or other valid form of identification

Please note – you may take the aptitude test only once during the admissions process for a given academic year.

Document submission takes place from May 5, 2025 to September 30, 2025.

 

Kurs przygotowujący do egzaminu z rysunku w ATA

W ATA masz możliwość skorzystania z kursu rysunku przygotowującego do egzaminu z rysunku na kierunki Architektura Wnętrz i Wzornictwo.

Kurs jest doskonałą okazją, aby zapoznać się z wymaganiami egzaminacyjnymi, udoskonalić swoje umiejętności rysunkowe oraz uzyskać cenne wskazówki od doświadczonego wykładowcy. To idealny moment, by zwiększyć swoje szanse na sukces na egzaminie wstępnym i dowiedzieć się więcej o kierunku, który Cię interesuje.

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