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Faculty:Engineering and Management
Field of study:Management

Content Management and Visualization

Type of study:
Bachelor
Obtained title:
Bachelor's degree
Duration:
3 years
Language of study:
Polish, English
Form of study:
Full-time (weekdays), Part-time (Saturday–Sunday)

Reasons to study Content Management and Visualisation at UTA

Dual diploma

In addition to a Polish Bachelor’s degree, by studying Management at UTA, you can obtain an American Bachelor of Science in Business Management degree issued by Herzing University (USA). You will receive the American Bachelor of Science degree after completing just one year of study at this university. After finishing your studies in the USA, you can apply for a one-year visa extension and take up employment under the Optional Practical Training (OPT) program. UTA is the only partner of Herzing University in Poland.

Continuation of studies

After completing your undergraduate studies, you can deepen your knowledge of management in a Master’s degree program. You can find more information here.

Developing competencies in digital project management

The program prepares students to manage projects related to content creation and publishing, including leading creative teams. Knowledge of scheduling, setting priorities, and tracking progress is essential in the world of marketing.

Combining creativity with technology

The specialization offers the opportunity to use technological tools such as Adobe Photoshop or Canva to create engaging visuals. At the same time, it emphasizes the development of creativity, which leads to the creation of unique graphic designs and content campaigns.

Increasing attractiveness on the job market

Skills in content management and visualization are highly sought after in sectors such as marketing, media, and e-commerce. Graduates can find employment as content managers, visual data analysts, or communication strategy specialists. The dynamic growth of sales platforms that use advanced product visualization personalization demonstrates the high value of these competencies.

What career paths await you after graduation?

Employment prospects

Digital Content Manager

You can manage content strategy within companies by coordinating the publication of articles, videos, and graphics across various platforms. You will ensure brand communication consistency while analyzing the effectiveness of published content. In an e-commerce company, you will be responsible for the attractive presentation of products, managing images and descriptions to boost online store sales.

Data Visualization Specialist

You can create clear and visually appealing reports that support business decision-making. Your responsibilities will include presenting complex data in the form of infographics or interactive charts that are easy for management teams to understand. In a marketing agency, you may visualize the results of advertising campaigns, presenting them in reports for clients.

Multimedia Content Designer

You will be able to create graphics, animations, and short videos that capture the attention of audiences on social media platforms. Your work will often involve projects tailored to the specifics of different media. For example, when creating content for educational companies, you may design video courses and visual guides that engage and educate users.

Marketing Campaign Coordinator

You will be responsible for planning and implementing online campaigns, working closely with creative and technical teams. Your tasks may include preparing schedules, analyzing results, and managing the budget. You may also lead a campaign for a new product launch, developing content and visuals that encourage customers to make a purchase.

Visual Communication Strategy Consultant

You can advise companies on how to create effective visual content that captures the attention of their target audience. You will also be able to analyze the market, design appropriate visual identities, and plan marketing activities. While working with a local business, you might design a new website with interactive visual elements that enhance user experience.

This program is perfect for you if:

You want to combine creativity with technology by taking part in the development of practical projects

During your studies, you will develop graphic and design skills while learning to use advanced technological tools. You may create visual materials for advertising campaigns or data reports that are both aesthetic and functional. Working at an e-learning company, you can design interactive training modules, using your creativity and knowledge of tools such as Adobe Creative Suite.

You value logical thinking and effective visual communication

This specialization allows you to develop the ability to analyze data and present it in a form that resonates with audiences. By designing report visualizations and infographics, you learn how to effectively convey information in a way that is easily understood by everyone. For example, working for a tech company, you could create interactive sales dashboards that help management and employees understand key business metrics.

You dream of working in the dynamic media and marketing industry

The Content Management specialization prepares you to work in an environment where speed, creativity, and understanding audience needs are essential. You will use your knowledge of content management to build engaging campaigns on social media. Collaborating with a creative team, you can design visual content for campaigns promoting a new product, tailoring it to different target audiences.

Program and structure of studies

practical profile of education

Practical skills

64%

Theoretical knowledge

18%

Professional internships

18%

Boring classes

0%

MAJOR AND SPECIALIZATION SUBJECTS FOR THE MANAGEMENT PROGRAM

  • English
  • Mathematics
  • Microeconomics
  • Introduction to Law
  • Fundamentals of Management
  • Psychology
  • Philosophy
  • Marketing Research
  • Logistics
  • Organizational Science
  • Fundamentals of Finance and Banking
  • Fundamentals of Marketing
  • Information Technology
  • Accounting
  • Ethics
  • Workplace Safety and Ergonomics
  • Corporate Finance
  • Statistics
  • Business Law
  • Information Systems in Management
  • Quality Management
  • Production and Service Management
  • Project Management
  • Market Analysis
  • Human Resource Management
  • Thesis Consultation and Completion
  • Professional Internship
  • Organizational Behavior
  • Environmental Management
  • Databases
  • Physical Education
  • Fundamentals of Vector Graphics
  • Fundamentals of Raster Graphics
  • Fundamentals of 3D Graphics
  • Content Creation and Management in Social Media
  • Vector and Raster Graphics
  • Animation and Audio
  • Artificial Intelligence in Visualization
  • Internet Marketing
  • Infographics
  • Product and Packaging Visualization
  • Corporate Visualization
  • Video Editing
  • Selected Legal Aspects of Online Marketing
  • Crisis Management in Social Media
  • Diploma Seminar I
  • Web Design
  • Online Promotion
  • Diploma Seminar II

Tuition fees

Tuition fees for the studies in English language - academic year 25/26

Admission fee (non refundable)
200 €
FOR EU COUNTRIES
FOR NON EU COUNTRIES
FULL-TIME STUDIES TUITION FEE
(PER YEAR)
EU/CIS/ OECD - All EU countries, all Balkan countries, Ukraine, Belarus, Moldova, Mongolia, Georgia, Armenia, Kazakhstan, Turkmenistan, Tajikistan, Uzbekistan, Azerbaijan, Kyrgyzstan, Turkey.
2700 €
2000 €
FULL-TIME STUDIES TUITION FEE
(PER YEAR)
For non-EU countries
2700 €

Admission rules

Required documents:

  1. A completed and generated university questionnaire from the online recruitment system.

  2. The original and a photocopy of the secondary school leaving certificate (original for verification; a certified copy is not a photocopy). The Matura certificate is the most important document required for the enrollment.

  3. National ID card (for verification purposes only).

  4. One recent and signed photo on a white background, taken from the front, in 3.5 x 4.5 cm format. If in doubt, it’s best to ask a photographer to take a photo with the same parameters as required for an ID card.

  5. Proof of payment of the recruitment fees. If you make the payments through your recruitment account, they should be visible in our system. However, it’s best to have proof of payment on hand (you don’t need to print it – sending a file by email or showing it on a mobile device at the Rector’s Office is sufficient).